Check out this article from today’s Business Journal about Litterati, a startup looking to use instagram to get rid of litter once and for all.

“A new startup company is hoping to eradicate litter through crowdsourcing. It’s called Litterati and it’s mission is simple — and ambitious: Get people to take a photo of a piece of litter, share it on Instagram (with #Litterati), then throw it away or recycle it. So far, its users have photographed and disposed of 55,000 pieces of litter around the world. In Pennsylvania, there have been 117 so far, said Founder Jeff Kirschner, 41, a transplant to the San Francisco bay area from Villanova.”

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